Company Updates

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Expanding Our EBT SNAP Offering & Celebrating a Year of Increasing Food Access

Company Updates

Expanding Our EBT SNAP Offering & Celebrating a Year of Increasing Food Access

At Instacart, our mission is to create a world where everyone has access to the food they love and more time to enjoy it together. One year ago, we introduced Electronic Benefits Transfer and Supplemental…...

Dec 15, 2021
Read time: 4min
Instacart Launches New Gifts Hub This Holiday Shopping Season

Company Updates

Instacart Launches New Gifts Hub This Holiday Shopping Season

New Shopping & Enhanced Delivery Experience Makes It Easy to ‘Skip the Ship’ and Shop for Last-Minute Holiday Gifts  This year’s holiday shopping season has arrived, but finding and sending the perfect gift doesn’t have to…...

Dec 14, 2021
Read time: 4min
2021 Year in Groceries: A Year Inspired by Food Trends & Back to Normal-ish Buying

Company Updates

2021 Year in Groceries: A Year Inspired by Food Trends & Back to Normal-ish Buying

Without a doubt, 2020 changed us, and so much of what we learned and gravitated toward during the early days of the pandemic has continued to influence our shopping behavior into 2021. In a nutshell,…...

Dec 8, 2021
Read time: 10min

Shopper Community

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Celebrating Shoppers with the Souper Shopper Sweepstakes

Shopper Community

Celebrating Shoppers with the Souper Shopper Sweepstakes

In the midst of a busy holiday season, customers are looking to Instacart and its shopper community more than ever to bring the items they need to their doorsteps. Whether that’s food for their favorite…...

Dec 17, 2021
Read time: 1min
10 Items or Less: Delivering Holiday Spirit

Shopper Community

10 Items or Less: Delivering Holiday Spirit

The Instacart community is as diverse as the items in the grocery store — every day, tens of thousands of individuals shop, deliver, and become an extension of people’s households. We want to share this…...

Nov 30, 2021
Read time: 2min
Introducing New Safety Features to Support Shoppers

Shopper Community

Introducing New Safety Features to Support Shoppers

One of the most important things we can do at Instacart is enable shoppers to earn safely. As part of this commitment, today we’re excited to introduce new safety features and technology for shoppers. Introducing…...

Nov 17, 2021
Read time: 2min

Taste of Instacart

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Instacart Named to Newsweek’s Most Loved Workplaces 2021

Company Updates

Instacart Named to Newsweek’s Most Loved Workplaces 2021

We’re honored to share that Instacart has been featured in Newsweek’s Most Loved Workplaces list for 2021. The list shines a light on the top 100 companies recognized for employee happiness and satisfaction at work. …...

Oct 25, 2021
Read time: 1min
Meet Jennifer Meyer, Regional Director of Brand Partnerships

Taste of Instacart

Meet Jennifer Meyer, Regional Director of Brand Partnerships

“I was born and raised in the Consumer-Packaged Goods (CPG) advertising world,” says Jennifer Meyer, Instacart’s Director of Brand Partnerships, and a look at her resume proves she’s only half-joking. Her first major role in…...

Oct 20, 2021
Read time: 7min
Sobremesa with Sazón: Honoring Latinx Heritage Month

Taste of Instacart

Sobremesa with Sazón: Honoring Latinx Heritage Month

The word ‘sobremesa’ literally translates to “over the table,” but its meaning in Latinx culture stretches far beyond just what’s on the table. It refers to the cultural tradition of relaxing and connecting at the…...

Oct 14, 2021
Read time: 8min

How It's Made

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Catalog Localization: more than just a translation!

How It's Made

Catalog Localization: more than just a translation!

You moved to Quebec and started to learn French and use it in your daily life, even in every app you use. You even changed the language on your phone! How excited you must have…...

Nov 1, 2021
Read time: 8min
Designing Digital Experiences That Augment the Analog World

How It's Made

Designing Digital Experiences That Augment the Analog World

Shoppers are the backbone of Instacart’s business. Every day, we’re energized by being able to help them serve customers more effectively and support their learning and development to build a long-term relationship. In their offline…...

Mar 16, 2021
Read time: 6min
7 steps to get started with large-scale labeling

How It's Made

7 steps to get started with large-scale labeling

How Instacart built a crowdsourced data labeling process (and how you can too!) Organizations that develop technologies rooted in information retrieval, machine learning, recommender systems, and natural language processing depend on labels for modeling and…...

Mar 12, 2021
Read time: 15min

Instacart Retail

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Expanding Same-Day Alcohol Delivery in Partnership with Meijer to Reach Nearly 75% of U.S. Households

Company Updates

Expanding Same-Day Alcohol Delivery in Partnership with Meijer to Reach Nearly 75% of U.S. Households

With alcohol continuing to rise as one of the most popular digital aisles on Instacart, we’re proud to announce the expansion of Instacart’s alcohol footprint in partnership with Meijer. By partnering with Meijer to deliver…...

Nov 8, 2021
Read time: 2min
Delivering Value from Dollar Tree to Customers Nationwide

Company Updates

Delivering Value from Dollar Tree to Customers Nationwide

When it comes to major household expenses, we know that every dollar counts. More and more people are relying on dollar stores to save on everyday essentials like paper goods and cleaning supplies, school and…...

Oct 28, 2021
Read time: 1min
Welcome Caper AI to Instacart!

Company Updates

Welcome Caper AI to Instacart!

We’re excited to share that today we announced our acquisition of Caper AI (“Caper”), a leading AI-powered cart and checkout platform.  Over the years, Instacart has been at the forefront of helping retailers move their…...

Oct 19, 2021
Read time: 3min

Instacart Ads

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Delivering Value, Inspiration and Flavor to Thanksgiving Tables with Campbell’s Swanson Campaign

Instacart Ads

Delivering Value, Inspiration and Flavor to Thanksgiving Tables with Campbell’s Swanson Campaign

Instacart Ads works hand-in-hand with our brand partners to help them deliver value and engage with consumers directly at the point of purchase in the digital grocery aisles. Consumers today expect online shopping to mirror…...

Dec 22, 2021
Read time: 2min
Consumer Trends of 2021: The great milk debate

Instacart Ads

Consumer Trends of 2021: The great milk debate

As we close out 2021, the Instacart Ads team has been looking at consumer trends in online grocery shopping over the past year. In each article of this series we’ll dive into a specific category…...

Dec 21, 2021
Read time: 4min
Consumer Trends of 2021: Keto-friendly Ice Cream

Instacart Ads

Consumer Trends of 2021: Keto-friendly Ice Cream

As we close out 2021, the Instacart Ads team has been looking at consumer trends in online grocery shopping over the past year. In each article of this series we’ll dive into a specific category…...

Dec 16, 2021
Read time: 4min